Lumen & Oak · Store Performance
A fictional online home-goods store. Every number is compared with the period just before it, so you can see at a glance what's growing and what needs attention.
Revenue ?
–
vs. previous period
Orders ?
–
vs. previous period
Conversion rate ?
–
vs. previous period
Avg. order value ?
–
vs. previous period
New customers ?
–
vs. previous period
Revenue over time
Solid line = this period · dashed line = previous period
Revenue by channel
Where sales come from
Conversion funnel ?
From visit to purchase, in the selected period
Orders: new vs. returning customers
Weekly orders
Top products
Ranked by revenue in the selected period
| Product | Units | Revenue | Share of revenue | Change |
|---|
Revenue by region
With growth vs. previous period
Customer retention by cohort ?
Last 12 monthly cohorts · % of customers who placed another order
LowHigh